Infranco Moore Group | Healthcare Advertising | Strategy

Since 2000, Infranco Moore has been serving our clients with a passion.

We deliver superior results because we work differently. We are a collection of intelligent, experienced, talented individuals. Working in healthcare communications requires pinpoint accuracy with a deep understanding of clinical data. We get it right the first time.

We customize innovative solutions for all your marketing challenges, and we have the tenacity to see them through.

Our ability to deliver "content with a spin"-dense technical information presented in an engaging and interesting form-has allowed us to sustain long-lasting relationships with our clients. We partner with our clients and, once they experience IMG quality, they expect and want nothing less.

We work in a bright, lofty space in Soho, overlooking busy Broadway. Our environment is designed especially for collaborative work and for keeping the creative juices flowing. Whether we're brainstorming for a new campaign, developing groundbreaking concepts, or launching a new brand, you can often find us sitting together at the big round table, animatedly throwing ideas around.

Here, our people know that they are valued and that
they have the freedom to be themselves in a creative environment where they can do their best work for
our clients.

Karene began her pharmaceutical career in 1985. For over 25 years she has launched and marketed major brands both globally and domestically for many of the nation's top pharmaceutical manufacturers. Her areas of focus and expertise include: urology, cardiology, anti-infectives, gastroenterology, oncology, CNS, asthma and allergy, dermatology, parenteral and enteral nutrition, as well as a range of medical and surgical devices.

Karene earned her BS in Biology and Chemistry from the State University of New York at Albany. Her high science background has given her a unique edge in understanding and effectively communicating the science behind her brands.

Good creative gets noticed. Better creative gets remembered. The best creative sells. Transforming products into unique brand personalities that own a position in the minds and hearts of your customer-this is what Andy does best. During his more than 20 years in advertising, he has contributed to launching and/or creating the branding for over 100 products. His keen eye and insistence on clean, visually arresting creative are hallmarks of his leadership style.

Andy earned his BA in Graphic Design from the University of Delaware, and he puts it to good use every day on behalf of his clients.